About Us

Jenny Armstrong | Founder & Managing Director

I founded Digitally Strong in 2017 to help companies use digital effectively to achieve their goals. We work with companies to devise and implement digital strategies that drive growth. We also support travel & tourism companies considering international expansion by providing expert guidance on the best markets for their product or service.


I help brands grow by doing media and digital better. My career has been spent growing brand love for Irish brands around the world.

I joined Diageo in 2018 – initially as Digital Marketing Manager for the Guinness Storehouse, and then progressing to leading the Marketing function for all four of Diageo’s Brand Homes in Ireland – the Guinness Storehouse, the Guinness Open Gate Brewery, Roe & Co Distillery and the Smithwick’s Experience Kilkenny.

Role highlights from my time with the Brand Homes include creating Diageo Ireland’s first ever D2C retail e-commerce properties during our Covid pivot, launching the Roe & Co Distillery experience as a tourism offering and overseeing GuinnessStorehouse.com, the largest consumer facing e-commerce site in Diageo pre-Covid with sales of €xxM p/a.

Prior to this, I led the global digital acceleration and innovation strategy for Jameson Whiskey, the world’s fastest growing Irish whiskey brand, developing strategies for the 85 market companies promoting Jameson around the world.

The first 8 years of my career were spent working with Tourism Ireland, the destination marketing organisation responsible for marketing the island of Ireland overseas as a holiday and business tourism destination. During this time, I worked in Spain and Dubai building key brands (e.g. Wild Atlantic Way, Ireland’s Ancient East) within the Brand Ireland portfolio internationally, and developing and executing marketing strategies for established and developing tourism markets to Ireland across Europe, the Middle East, Asia, South Africa and South America.

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